Sellics (now Perpetua): what happened and alternatives
Amazon analytics and advertising platform for brands and agencies. Provides benchmarking, ad optimization, and content analytics in a unified dashboard.
Status, checked 13 October 2026: now part of Perpetua
sellics.com now redirects to perpetua.io, and Perpetua's site carries a page titled "Sellics joins forces with Perpetua". The Sellics product and pricing described below are no longer sold under the Sellics name. The road there: Ascential bought Berlin-based Sellics in April 2022 and folded it into Perpetua, which it had bought in 2021, to push Perpetua into Europe; Omnicom then acquired Ascential's digital commerce business, Flywheel, Perpetua included, in January 2024.
Related reviews: Perpetua, SellerBoard.
All tools whose status changed: Amazon seller tools that shut down, merged or changed owner.
BagEngine Score: 7.3/10
Based on feature depth, pricing fairness, UI quality, customer support, and seller community feedback. Sellics is best for established brands managing multiple ASINs who need competitive benchmarking, content scoring, and advertising analytics in one view.
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Sellics Pricing (2026)
Sellics is now Perpetua; no trial shown, demo on request. Prices checked 13 October 2026 on the vendor's pricing page.
Key Features
- Market benchmarking against category averages
- Advertising analytics with ACOS and TACoS tracking
- Content and SEO scoring for listings
- Share of voice analysis for brand monitoring
- Custom reporting with scheduled exports
Pros
- Excellent benchmarking against market averages
- Strong brand analytics perspective
- Good for agencies managing multiple brands
Cons
- Expensive starting price point
- Transitioning to Perpetua has caused confusion
- Not suitable for new or small sellers
Best For
Established brands managing multiple ASINs who need competitive benchmarking, content scoring, and advertising analytics in one view.
Not Ideal For
Sellers who need a simple, low-cost solution or are just starting with fewer than 10 products. Also not ideal if you already use a full-suite platform that covers Analytics functionality.
Sellics vs. Alternatives
| Tool | Category | Starting Price | Free Trial | BagEngine Score |
|---|---|---|---|---|
| Sellics | Analytics | $695/mo | Sold as Perpetua now: no free trial shown; demo on request. | 7.3/10 |
| Perpetua | PPC | $695/mo | No free trial; demo on request. | 8.2/10 |
| SellerBoard | Analytics | $19/mo | 1-month free trial, no credit card required. | 8.3/10 |
| DataHawk | Analytics | Quote | No free trial; demo on request. | 7.7/10 |
BagEngine Tools
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Rules and data behind this page
What a seller may claim, must disclose, and owes in tax is set by published federal rules rather than by any marketplace's seller handbook, and the sources below are the primary ones. They are linked so a reader can check a claim here without taking this page's word for it.
- FTC advertising and marketing guidance sets the federal standard for what a product claim must be able to substantiate.
- FTC Endorsement Guides governs how a review or recommendation must disclose a material connection.
- FTC Made in USA standard defines when origin claims may be used, one of the most commonly misapplied rules in ecommerce listings.
- SBA business guide is the federal reference for forming and running the business a seller account sits inside.
- SBA compliance guidance sets out the licences and filings an operating seller is expected to maintain.
- IRS small business and self-employed is the authority on what a seller owes and must report.
- IRS business structures documents how entity choice changes liability and tax treatment.
- USPTO trademarks governs brand registration, which decides who may enforce a listing takedown.
- Census retail trade data publishes the official retail and ecommerce sales figures market-size claims are checked against.
This page describes tools and the rules that apply to using them. A seller's own structure, state and marketplace agreements decide what applies to them.