SellerBoard Review 2026
Profit analytics dashboard for Amazon sellers. Tracks real profit after all fees, PPC costs, and returns with extreme granularity down to the SKU level.
BagEngine Score: 8.3/10
Based on feature depth, pricing fairness, UI quality, customer support, and seller community feedback. SellerBoard is best for sellers obsessed with profit margins who want to see exact net profit per product after every Amazon fee, refund, and PPC spend.
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SellerBoard Pricing (2026)
1-month free trial, no credit card required. Read on 28 October 2026 from the vendor's pricing page, monthly and annual toggles. EU buyers: prices are net of VAT. What each plan costs per 1,000 orders, and which limit bites first, is worked through in Sellerboard pricing in 2026; the hands-on view is in our Sellerboard review.
Key Features
- Live profit dashboard with real-time margin tracking
- Per-SKU profitability breakdown including all fees
- PPC cost integration and ACOS tracking
- Cashflow analysis and reimbursement tracking
- Automated follow-up email campaigns
Pros
- Most granular profit tracking of any tool
- Very affordable starting at $19/mo
- 1-month free trial without credit card
Cons
- Interface feels dated and dense
- Limited product research capabilities
- Mobile app could use improvement
Best For
Sellers obsessed with profit margins who want to see exact net profit per product after every Amazon fee, refund, and PPC spend.
Not Ideal For
Sellers who need a simple, low-cost solution or are just starting with fewer than 10 products. Also not ideal if you already use a full-suite platform that covers Analytics functionality.
What Sellers Should Know
sellerBoard connects directly to your Amazon Seller Central account through the official API and pulls every transaction, fee, refund, and PPC charge into a real-time profit dashboard. Where Amazon's built-in reporting shows revenue, sellerBoard shows what you actually keep. The dashboard breaks profit down to the individual SKU level, factoring in FBA fees, referral fees, PPC spend, returns, promotions, and even storage costs. For sellers running 50+ SKUs, this level of granularity is the difference between thinking you are profitable and knowing it.
The features that make sellerBoard stand out from competitors like Helium 10 Profits or ManageByStats are its cash flow analysis and money-back tracking tools. The cash flow feature projects your actual available cash based on Amazon's payment schedule, incoming orders, and pending fees. This matters because Amazon holds funds for two weeks, and many sellers run into cash crunches during restock cycles without realizing it until too late. The money-back tracking tool scans your account for reimbursement gaps, specifically cases where Amazon lost or damaged your inventory but never issued a refund. Sellers regularly recover hundreds to thousands of dollars per year through this feature alone. sellerBoard also includes an autoresponder for requesting product reviews, which saves the cost of a separate tool like FeedbackWhiz or Jungle Scout's review automation. Since September 2026 the subscription also includes the sellerboard Repricer, a Buy Box repricer that sets its floors from the COGS, fees and profit figures already in your account, so a separate repricing subscription is no longer a given.
Pricing starts at $15/mo billed annually ($19 month to month) for up to 3,000 orders per month on Standard, making sellerBoard the cheapest dedicated analytics tool for Amazon sellers. The Professional plan at $23/mo billed annually ($29 monthly) covers 6,000 orders, and the Business plan at $31/mo billed annually ($39 monthly) handles 15,000 orders. Compare that to Helium 10's $129/mo Platinum plan ($99/mo billed annually), which includes profit tracking alongside its other tools but with less depth per SKU. The decision comes down to whether you need a full-suite platform or a purpose-built profit tracker. If you already use Jungle Scout or Helium 10 for product research and keywords, adding sellerBoard at $15 to $31/mo (billed annually) for dedicated profit analytics is often more cost-effective than upgrading your existing platform to get comparable financial reporting.
SellerBoard vs. Alternatives
| Tool | Category | Starting Price | Free Trial | BagEngine Score |
|---|---|---|---|---|
| SellerBoard | Analytics | $19/mo | Yes, 1-month free trial with full feature access. No credit card required. | 8.3/10 |
| InventoryLab | Operations | $69/mo | 30-day free trial; 14-day trial on Seller 365 bundles. | 8.1/10 |
| ManageByStats | Analytics | $0/mo | Free Carbon6 plan; no time-limited trial stated. | 7.1/10 |
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Rules and data behind this page
What a seller may claim, must disclose, and owes in tax is set by published federal rules rather than by any marketplace's seller handbook, and the sources below are the primary ones. They are linked so a reader can check a claim here without taking this page's word for it.
- FTC advertising and marketing guidance sets the federal standard for what a product claim must be able to substantiate.
- FTC Endorsement Guides governs how a review or recommendation must disclose a material connection.
- FTC Made in USA standard defines when origin claims may be used, one of the most commonly misapplied rules in ecommerce listings.
- SBA business guide is the federal reference for forming and running the business a seller account sits inside.
- SBA compliance guidance sets out the licences and filings an operating seller is expected to maintain.
- IRS small business and self-employed is the authority on what a seller owes and must report.
- IRS business structures documents how entity choice changes liability and tax treatment.
- USPTO trademarks governs brand registration, which decides who may enforce a listing takedown.
- Census retail trade data publishes the official retail and ecommerce sales figures market-size claims are checked against.
This page describes tools and the rules that apply to using them. A seller's own structure, state and marketplace agreements decide what applies to them.