Splitly (discontinued): what happened and alternatives
Splitly was an automated split testing platform for Amazon listings. It has been discontinued; this page records what it did and the closest live alternatives.
Status, checked 13 October 2026: discontinued
splitly.com redirects to a Jungle Scout page that states: "As of September 15, 2021, Splitly is no longer available." The review below describes the product as it was and is kept for reference only.
Closest live alternatives we review: PickFu.
All tools whose status changed: Amazon seller tools that shut down, merged or changed owner.
BagEngine score when last reviewed: 7.1/10
Historical score from our original review, based on feature depth, pricing fairness, UI quality, customer support, and seller community feedback. Splitly was best for data-driven sellers who want to systematically test every element of their listings to maximize conversion rate and revenue per session. It is discontinued; for a live option see PickFu.
What Amazon sellers use every day
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Splitly Pricing (when last reviewed, no longer sold)
No longer sold. These were the published tiers when we last reviewed Splitly; see our review of PickFu for current pricing.
Key Features
- Automated A/B testing for all listing elements
- Price optimization testing
- Statistical significance calculations
- Revenue impact projections
- Test scheduling and queuing
Pros
- Most comprehensive Amazon split testing tool
- Price testing can significantly boost margins
- Automated test rotation saves time
Cons
- Requires patience for tests to reach significance
- Not cheap for casual testing
- Results can be affected by external factors
Best For
Data-driven sellers who want to systematically test every element of their listings to maximize conversion rate and revenue per session.
Not Ideal For
Sellers who need a simple, low-cost solution or are just starting with fewer than 10 products. Also not ideal if you already use a full-suite platform that covers Listing Optimization functionality.
Splitly vs. Alternatives
| Tool | Category | Starting Price | Free Trial | BagEngine Score |
|---|---|---|---|---|
| Splitly | Listing Optimization | Discontinued | Discontinued | 7.1/10 |
| PickFu | Listing Optimization | $1/response | Free account; you pay per response, no subscription needed. | 7.8/10 |
| Listing Dojo | Listing Optimization | Discontinued | No trial: the parent Viral Launch site is parked. | 7.3/10 |
BagEngine Tools
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Rules and data behind this page
What a seller may claim, must disclose, and owes in tax is set by published federal rules rather than by any marketplace's seller handbook, and the sources below are the primary ones. They are linked so a reader can check a claim here without taking this page's word for it.
- FTC advertising and marketing guidance sets the federal standard for what a product claim must be able to substantiate.
- FTC Endorsement Guides governs how a review or recommendation must disclose a material connection.
- FTC Made in USA standard defines when origin claims may be used, one of the most commonly misapplied rules in ecommerce listings.
- SBA business guide is the federal reference for forming and running the business a seller account sits inside.
- SBA compliance guidance sets out the licences and filings an operating seller is expected to maintain.
- IRS small business and self-employed is the authority on what a seller owes and must report.
- IRS business structures documents how entity choice changes liability and tax treatment.
- USPTO trademarks governs brand registration, which decides who may enforce a listing takedown.
- Census retail trade data publishes the official retail and ecommerce sales figures market-size claims are checked against.
This page describes tools and the rules that apply to using them. A seller's own structure, state and marketplace agreements decide what applies to them.