Tracking Alexa for Shopping (Rufus) share of voice: five tools, one with a public price
Five vendors say they track how often Amazon's assistant, formerly Rufus, names your product against rivals. Only one prints a monthly plan price that includes it.
- Free first: a 20-prompt manual sheet, or CommerceIQ's free report for one product.
- Published price and trial: LLM Pulse, $58 a month Starter, Alexa for Shopping as a paid add-on.
- Alexa for Shopping included: Goodie Pro, $999 a month; the $295 Core plan does not list it.
- Not on offer: Helium 10, Jungle Scout, SellerSprite and DataHawk name no Rufus tracking; SmartScout tracks ChatGPT.
How we built this page. We read each vendor's published pricing page, product page and help text on 26 October 2026, checked each site is live and still sells the product, and drew demand from the questions AI assistants cite BagEngine for. We did not buy these plans or run prompts against the assistant for this comparison; where a free plan, trial or report exists we say so, and prices are as published on the date shown.
| Tool | What its page says it tracks | Price as published | Alexa for Shopping in that price? | Free way in |
|---|---|---|---|---|
 Azoma | Share of Voice in Rufus, ASIN rank, shopper questions | No price, demo only | Not stated | Demo |
 LLM Pulse | Brand, competitors and your prompts in Alexa for Shopping | $58/mo Starter | Paid add-on, price not shown | 14-day trial |
 Goodie | Share of visibility vs competitors in Alexa for Shopping | $295 Core, $999 Pro | Pro only | 7-day trial (Core) |
 CommerceIQ | Alexa visibility score and competitor rank for a SKU | Free report, no plan price | Not stated | One free report |
| Which ASINs Alexa recommends, with prompt tracking | From 29 euros/mo | Not stated | 7-day trial | |
 SmartScout | ChatGPT product mentions (Rufus not named) | $49 or $29/mo Basic | No: ChatGPT only | 7-day money-back |
Can you measure how often Alexa for Shopping recommends your product?
Not from Amazon. Perpetua's guide to the assistant says it "doesn't yet have a dedicated dashboard in Seller Central or Vendor Central" and that brands "cannot yet see which ads appeared inside Alexa for Shopping conversations". Every measurement on this page therefore works the same way: someone writes a list of shopper questions, runs them against the assistant, and counts how often each product is named. Vendors automate the running and the counting; none of them can see inside Amazon.
That makes the useful question a narrow one: which tools publish that they run the prompts, name competitors in the results, and show a price. We read ten vendors' own pages on 26 October 2026 to find out, and the answer is in the table below and the matrix after it.
What Amazon sellers use every day
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What does share of voice mean for an AI shopping assistant?
Share of voice for Alexa for Shopping (Rufus) is the share of the assistant's answers, across a fixed set of shopper questions, that name your product. It is not Amazon's search share of voice: Helium 10's own guide defines that one as how often your brand "appears in search results, sponsored placements, and other key locations on Amazon relative to the competition". Search placement is a page of ranked results; an assistant's answer is a short list of named products, so the unit being counted is an answer, not an impression.
Two choices decide whether the number means anything. The first is the prompt list: it must be fixed in advance and cover the questions a buyer asks, not only your brand name. The second is the schedule: answers differ between runs, so one run is an anecdote and a weekly series is a measurement. Tools that run prompts "regularly" or "daily" are selling the second choice, not a view into Amazon.
Which tools report Alexa for Shopping visibility against competitors?
Five of the ten vendors we read say on their own pages that they track Alexa for Shopping or Rufus: Azoma, LLM Pulse, Goodie, CommerceIQ and Ranketta. All five are AI-visibility specialists. None of the four established Amazon research suites we checked, Helium 10, Jungle Scout, SellerSprite and DataHawk, names Rufus or Alexa for Shopping tracking on its pricing or home page. SmartScout, a research suite that has added an AI Visibility Monitor, tracks ChatGPT and does not name Rufus.
Azoma
The most Rufus-specific pageAzoma's Rufus page promises to "Understand your Share of Voice in Rufus, how your products rank against competitors", at category, brand and ASIN level, with a view of the questions shoppers ask Rufus about your products. It also says it shows which websites influence Rufus recommendations in your category. It publishes no price: the page offers only a demo.
LLM Pulse
Published price, your own promptsLLM Pulse lets you "Add your brand, competitors, and the shopping prompts you want to monitor in Alexa for Shopping" and says its Alexa for Shopping runs happen on a weekly cycle by default, with a daily option on paid plans. Its Starter plan is $58 a month for 50 tracked prompts; Alexa for Shopping is one of several optional paid add-ons priced per model and per tier, and the page does not print that price.
Goodie
The one plan price that includes AlexaGoodie measures "what percentage of Alexa for Shopping recommendations include your products versus competitors", by category, and says it runs "thousands of relevant product questions" daily. Its pricing page lists Core at $295 a month and Pro at $999 a month; Alexa for Shopping appears in the answer engines tracked on Pro, not on Core. Core carries a 7-day free trial.
CommerceIQ
Free report to startCommerceIQ offers a "Free Alexa AI Visibility Report": a score for "how often Alexa surfaces your products", a competitor benchmark and the prompt gaps behind it, free for one product. It is a report, not a tracker with a published plan price, which makes it the lowest-risk way to see what a vendor's number looks like.
Ranketta
Cheapest named entry, wider scopeRanketta lists an Amazon Alexa Shopping page that promises to show how the assistant "recommends products in your category, which ASINs win AI-driven discovery". Its Tracker plan starts at 29 euros a month for 2 AI models and 30 prompts per model, with a 7-day trial. The pricing page does not say which plans include Alexa, so confirm that before buying.
SmartScout
Strong on ChatGPT, not on RufusSmartScout's AI Visibility Monitor reports a visibility rate and a visibility rank among tracked competitors, and says it runs your prompts against ChatGPT several times a day. Its pricing page lists "AI Visibility Monitor" with dashboard counts from 1 to 60 by plan. It does not name Rufus or Alexa for Shopping, so it answers a neighbouring question: how often ChatGPT recommends your ASIN.
Four research suites that do not publish it
Helium 10 sells Platinum at $129 a month or $99 billed yearly and Diamond at $359 or $279, and its Diamond plan bundles a Helium AI agent and MCP access; its pricing page does not mention Rufus tracking, and its share-of-voice guide is about search placement. 
Jungle Scout lists Starter at $49 monthly or $29 billed annually and names no Rufus tracking. 
SellerSprite lists Basic at $39 a month with a free 3-day trial of the monthly plan and names none either. 
DataHawk quotes custom prices only, and its home page describes an AI agent called Sherlock and an MCP connection, not assistant tracking. If a vendor adds the feature, a published page will say so and this table will change.
What does tracking cost?
Only one of the ten vendors prints a monthly plan price that includes Alexa for Shopping tracking: Goodie, at $999 a month on Pro. Its $295 Core plan does not list Alexa for Shopping. LLM Pulse prints a $58 Starter price but sells Alexa for Shopping as an add-on with no printed price; Azoma sells by demo; CommerceIQ's report is free for one product; Ranketta prints 29 euros but not which plans cover Alexa.
That gap is the reason to run a manual baseline first. The cost of finding out whether a tracker's number moves with your listing changes is zero if you do it by hand for four weeks, and a trial or a free report then tests the vendor against a number you already trust.
How do you run a manual baseline before paying?
Write 20 shopper questions for one product, run each once a week for four weeks, and count the answers that name you. That is 80 answers and a share of voice you can defend, and it is the same calculation the paid tools run. The sheet below is the whole method; copy it into a spreadsheet.
SETUP (once)
[ ] 20 shopper questions for ONE product, written before you look at any answer
[ ] Group them: 5 broad ("best X for Y"), 5 comparison, 5 feature, 5 problem
[ ] Same Amazon account, same location, same weekday, same time of day
EACH RUN (weekly)
Date: ________ Prompt #: ____ Group: ____
[ ] Paste the full answer into the sheet
[ ] Mine named? yes / no Position in answer: ____
[ ] Rival 1 named? yes / no Rival 2 named? yes / no
[ ] Which of my claims does the answer repeat? ______________
SCORE (after 4 weeks)
Answers run: ____ (20 prompts x 4 runs = 80)
Answers naming mine: ____
Share of voice = mine / run: ____ %
Rival 1 share: ____ % Rival 2 share: ____ %
CHANGE LOG (one change per cycle)
Week __: changed ________________ Share before: ___ % after: ___ %
Prompts differ between accounts and weeks. Treat a gap under about 10 points as noise.Change one listing field at a time. Our guide to optimizing listings for Rufus lists the fields worth changing, and our scorecard of Rufus optimization tools covers the tools that write the copy; this page is about measuring the effect.
Which tool should each kind of seller pick?
Run the manual sheet, then take CommerceIQ's free report
Because both cost nothing, the manual sheet gives you a baseline you control, and the report shows how a vendor scores the same product.
Pick LLM Pulse
Because it prints a $58 Starter price and a 14-day trial, runs Alexa for Shopping on a weekly cycle by default, and lets you choose the prompts. Ask what the Alexa for Shopping add-on costs on your tier before you start.
Pick Goodie Pro
Because it is the one tool that prints a monthly plan price including Alexa for Shopping ($999), with daily collection, category-level share of visibility and a competitor comparison.
Take Azoma's demo
Because its Rufus page is built around ASIN-level rank, share of voice and the questions shoppers ask, at category, brand and ASIN level. Expect a quote, not a price list.
Rufus is now Alexa for Shopping: what changed for measurement?
Amazon states that "On May 13, 2026, Rufus was renamed Alexa for Shopping" (About Amazon), and its announcement describes an assistant that brings Rufus's product expertise together with Alexa+. We keep both names on this page because sellers still search for Rufus and vendors use both. The practical effect for measurement is that a tracker built on "Rufus" data now tracks a renamed product: LLM Pulse's page says "Alexa for Shopping (formerly Amazon Rufus)", Goodie says its historical Rufus data "carries forward as your baseline", and Azoma's page still uses the Rufus name. Check that a vendor's history survives the rename before you pay for a year.
Who we have a relationship with
BagEngine has a commercial relationship with SellerSprite and an affiliate arrangement with Helium 10, and may earn from the Helium 10 link on this page. Neither sets a position: the table lists vendors by what their own pages say, and no vendor on this page paid for a place in it.
The bottom line
Start free: run the 20-prompt sheet for four weeks, or ask CommerceIQ for its free report, so you have a number to test a vendor against. If you want a published price and a trial, LLM Pulse is the clearest entry, but ask what its Alexa for Shopping add-on costs on your tier. If Alexa for Shopping is the channel you are buying for and you want a printed plan price, Goodie Pro is the only one that has it, at $999 a month. If you manage many ASINs, take Azoma's demo. Whichever you choose, confirm the vendor's history survives the May 2026 rename from Rufus.
Sources behind this page
Every price and status on this page comes from the vendor's own page (or its Shopify App Store listing where named), read on 26 October 2026. Each link below says what it supports.
- Azoma: Amazon Rufus optimisation platform: Share of Voice in Rufus, ASIN rank, shopper questions; demo only, no price.
- LLM Pulse: Alexa for Shopping tracker: brand, competitors and prompts; weekly cycle by default, daily option on paid plans.
- LLM Pulse pricing: Starter $58 a month, Alexa for Shopping as an optional paid add-on, 14-day trial.
- Goodie: Alexa for Shopping tracking: share of recommendations versus competitors, daily collection.
- Goodie pricing: Core $295 and Pro $999 a month, answer engines tracked per plan, 7-day trial.
- CommerceIQ: Alexa for Shopping report: visibility score, competitor benchmark, one free report for a single product.
- Ranketta: Amazon Alexa Shopping: which ASINs the assistant recommends.
- Ranketta pricing: Tracker from 29 euros a month, 2 models, 30 prompts per model, 7-day trial.
- SmartScout AI Visibility Monitor: visibility rate and rank for ChatGPT prompts.
- SmartScout pricing: plan prices and AI Visibility Monitor dashboard counts.
- Helium 10 pricing: plan prices; no Rufus tracking named.
- Helium 10: what is Amazon share of voice: definition of search and sponsored placement share of voice.
- Jungle Scout pricing: plan prices; no Rufus tracking named.
- SellerSprite pricing: plan prices and free trial; no Rufus tracking named.
- DataHawk: custom pricing, Sherlock agent and MCP; no assistant tracking named.
- Perpetua: Alexa for Shopping guide: no dedicated dashboard in Seller Central or Vendor Central.
- About Amazon: Rufus: Rufus renamed Alexa for Shopping on May 13, 2026.