Log your Amazon business metrics by category and watch your own numbers change. Optionally share an entry anonymously to build a shared benchmark.
Your entry has been saved.
Summary of the entries saved in this browser
The Seller Benchmarks tool has two parts. You enter your revenue range, margin percentage, SKU count, years selling, fulfillment method, category and biggest challenge, and the entry is saved in this browser, where the Category Benchmarks summary groups your own entries by category. If you tick the share box, the same seven fields are also sent anonymously to BagEngine and counted in the Shared Benchmarks section.
Shared Benchmarks combine only entries that sellers chose to share. The number of shared entries is always shown, and a category's averages (margin, common revenue range, SKU count, years selling, FBA share) stay hidden until that category holds 10 entries, so a small sample cannot be read back as one seller's numbers. Until a category reaches 10, treat the page as a tracker for your own numbers, not as a market benchmark.
A shared entry stores only the seven fields and a timestamp. We do not store a name, email, IP address or account with it, and we use an hourly hash of your connection only to limit sharing to 5 entries an hour. Entries are self-reported and unverified. Clearing your browser data removes your local entries, but a shared entry cannot be removed because nothing links it to you.
Suppose you sell in Home & Kitchen at $10K to $25K a month with a 22% margin, 8 SKUs and 2 years of experience. Submit that, and later submit your numbers after a pricing or PPC change. The Category Benchmarks summary shows how your own margin moved between entries. Once Home & Kitchen has 10 shared entries, its averages appear in Shared Benchmarks next to yours. The figures in this example are invented for illustration.
If your biggest challenge was PPC cost in your first entry and something else in your latest, the challenge ranking shows that change. To compare against an outside reference, use the fee and cost figures in our FBA Profit Calculator or your own account reports.
Amazon does not publish category-level seller performance data. Shared Benchmarks is an attempt to build a small open version of it, one opt-in entry at a time, and it will only show averages where there are enough entries to mean something.
Use the tool to log your own numbers over time and, once a category has 10 shared entries, to see how they compare with other sellers who chose to share. It is particularly useful during annual planning when you are setting margin targets, evaluating whether to expand into new categories, or deciding where to invest in improvement.
If you are a new seller, shared averages can give you a rough expectation for your category once it has enough entries, but treat them as directional. If you are experienced, they help you identify whether your underperformance in a specific metric is category-wide (structural) or unique to your business (fixable).
Free with attribution, or licensed white-label with the link removed and your own branding applied.
<iframe id="lx-seller-benchmarks" src="https://bagengine.com/embed/seller-benchmarks" width="100%" height="620" style="border:1px solid #e4e4e7;border-radius:10px" title="Amazon Seller Benchmarks: Compare Your Metrics (2026)" loading="lazy"></iframe>
<script>addEventListener('message',function(e){if(e.origin!=='https://bagengine.com')return;var d=e.data||{};if(d.type==='lx-height'&&d.slug==='seller-benchmarks'){var f=document.getElementById('lx-'+d.slug);if(f)f.height=d.height;}});</script>Free tier keeps a small “Powered by BagEngine” link in the widget. White-label removes it and adds your branding, custom styling and priority data updates. See licence options and enquire →