The #1 question every new seller asks: "What should I sell?"

The wrong answer: something you're passionate about. Passion is great for motivation, but it's terrible for product selection. The right answer: something the data says will sell.

Here's the product research framework we recommend:

Step 1: Set your criteria.

• Price point: $15-$50 (high enough for margin, low enough for impulse buys)
• Weight: under 2 lbs (keeps FBA fees low)
• Not dominated by major brands (look for listings with fewer than 500 reviews in the top 10)
• Estimated sales: 300+ units/month for the top sellers

Step 2: Use data, not intuition.

You need a product research tool to see estimated sales volumes, revenue, and competition levels. The industry standard is Helium 10. Their Chrome extension (Xray) lets you analyze any Amazon search results page and see estimated monthly revenue for every listing.

They offer a free tier that gives you enough searches to validate your first few product ideas.

Try Helium 10 Free

Step 3: Validate before you invest.

Found a promising niche? Before you order inventory, check three things:

• Can you source it for under 25% of your target sale price?
• Are the top listings beatable (poor photos, weak copy, few reviews)?
• Is demand stable year-round (not seasonal)?

We have a full product research guide that walks through this process with real examples.

Read the full product research guide here.

Tomorrow: the real cost of FBA (the numbers most "gurus" conveniently leave out).

Let's build,
The BagEngine Team

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