What Amazon seller tools actually meter (2026): Helium 10 and Sellerboard price your revenue, not your usage
Every AI tool on the market now sells you an allowance of something: credits, tokens, minutes. Amazon seller software does not work that way. Helium 10 sorts you into a plan by your yearly sales, and Sellerboard meters your orders per month. Neither charges for what you consume. That sounds friendlier and in one specific case it hides the sharpest limit in the category: Sellerboard's entry plan allows 3,000 orders and only 150 follow-up emails, and the tier above it costs $8 more.
- Helium 10 segments by your revenue band. Free is labelled $0 to $100K in yearly sales; Platinum is labelled $100K to $10M. You are sorted by business size, not by consumption.
- Sellerboard meters orders per month, which is the same idea wearing a different unit: 3,000 on Standard, 6,000 on Professional, 15,000 on Business, 50,000 on Enterprise.
- The real limit on Sellerboard Standard is the email allowance. 150 follow-up emails against 3,000 orders is 5 percent coverage. Professional raises it to 6,000 against 6,000.
- That upgrade is $8 a month for 40x the review requests. Orders only double. It is the highest-leverage $8 on this page.
- Helium 10's annual discount is exactly consistent: $360 saved on Platinum and $960 on Diamond are precisely twelve months of each plan's monthly-to-annual gap.
Two pricing models, and neither one is usage
The AI tooling market has spent two years teaching everyone to read a pricing page a particular way: find the allowance, work out what one unit buys, divide. That habit does not transfer here, because Amazon seller software is not sold by consumption at all. It is sold by how big you are.
This is not a subtle difference in presentation. It changes which number on the page decides your bill and it changes what happens as you grow. A tool that meters credits charges you more when you use it more. A tool that meters your revenue charges you more when you earn more, whether or not you opened it that month. Both are legitimate. They are simply not the same product shape, and the second one is far more common in this category than most comparisons admit.
Helium 10 sorts you by yearly sales
Helium 10's pricing page does something unusual and quite honest: it labels each plan with the size of business it is for, in dollars of annual revenue. Free carries the label $0 to $100K in yearly sales. Platinum carries $100K to $10M in yearly sales. The enterprise tier is described in terms of $25K to $1M in monthly ad spend and teams of 10 or more users with 15 or more seller accounts.
| Plan | Billed yearly | Month to month | Annual saving | Labelled for |
|---|---|---|---|---|
| Free | $0 | $0 | not applicable | $0 to $100K yearly sales |
| Platinum | $99 / mo | $129 / mo | $360 | $100K to $10M yearly sales |
| Diamond | $279 / mo | $359 / mo | $960 | Most Popular |
| Custom | from $1,499 / mo | not published | not published | $25K to $1M monthly ad spend |
Two things are worth checking rather than assuming. First, the annual savings are arithmetically exact: Platinum's $129 minus $99 is $30, and $30 across twelve months is the $360 the page advertises. Diamond's $359 minus $279 is $80, and $80 across twelve months is $960. Both quoted savings are precisely twelve months of the monthly-to-annual gap, with no rounding and no hidden extra. That is a small thing and it is a good sign, because a vendor inflating an advertised saving would not land on the exact figure twice.
Second, the revenue labels are guidance rather than enforcement. Nothing on the page suggests Helium 10 audits your Amazon revenue and moves you between tiers. The bands tell you which plan the vendor thinks fits you, and the feature differences do the actual work of pushing larger sellers upward: Platinum is described as product research, keyword research, basic performance tracking and limited profit reporting, with Diamond adding everything above that.
For a seller under $100K a year, the free tier existing at all is the relevant fact. Helium 10 gives away product research and keyword research to people it has classified as too small to bill, which is a customer-acquisition decision rather than a generosity one, and it is worth using exactly as long as you are in that band.
Helium 10 pricing and plans (affiliate link, see disclosure below)
Vendor twoSellerboard meters orders, and one other thing
Sellerboard is priced far lower and its meters are published plainly, in a table with five columns. Read at annual billing on 25 August 2026:
| Plan | Per month | Billed annually | Orders / mo | Follow-up emails / mo | Seller accounts | Users | Reports |
|---|---|---|---|---|---|---|---|
| Standard | $15 | $179 | 3,000 | 150 | 4 | 1 | 3 |
| Professional | $23 | $279 | 6,000 | 6,000 | 6 | 2 | 6 |
| Business | $31 | $369 | 15,000 | 15,000 | 8 | 4 | 8 |
| Enterprise | $63 | $759 | 50,000 | 30,000 | 16 | 4 | 16 |
The order allowance is the headline meter and it behaves exactly as you would expect, roughly doubling then multiplying as you climb. The follow-up email allowance is the one nobody reads, and on the entry plan it does not track the order allowance at all.
The 150-email cliff
Standard allows 3,000 orders a month and 150 follow-up emails or review requests a month. Those two numbers are not in proportion. 150 is five percent of 3,000, which means that if you request a review on even one order in ten, you exhaust the email allowance at around 1,500 orders and spend the rest of the month with the feature switched off while the order meter is still half empty.
At the next tier up, the mismatch vanishes entirely. Professional allows 6,000 orders and 6,000 emails, one for one. Business allows 15,000 and 15,000. Only Enterprise diverges again, at 50,000 orders against 30,000 emails, which is still sixty percent coverage rather than five.
| Plan | Orders / mo | Emails / mo | Email coverage | Verdict |
|---|---|---|---|---|
| Standard | 3,000 | 150 | 5% | Email meter binds first, by a wide margin |
| Professional | 6,000 | 6,000 | 100% | Balanced |
| Business | 15,000 | 15,000 | 100% | Balanced |
| Enterprise | 50,000 | 30,000 | 60% | Order meter binds first |
Put the price beside that and the decision makes itself. Going from Standard to Professional costs eight dollars a month. It doubles your order allowance and multiplies your email allowance by forty. There is no other eight dollars on this page that does anything comparable, and the pricing table does not draw attention to it because the two columns sit side by side as equals.
To be fair to Sellerboard, none of this is concealed. The allowance is printed in the same table as everything else and the trial is a full month with no card required, which is long enough to hit the limit and find out. The criticism is narrower: two columns presented with equal visual weight are read as equally important, and here they are not.
Sellerboard pricing and free trial (affiliate link, see disclosure below)
The arithmeticWorking out which meter you hit first
The useful exercise takes about two minutes and it is the same on any tool in this category. Take your own monthly order count, your own review-request rate, and your own seller-account and user count, then walk the table and find which column runs out soonest. That column is your plan, regardless of what the vendor's revenue label suggests.
| If you are | Orders | Requesting reviews on | The binding meter | Plan |
|---|---|---|---|---|
| A new seller | ~300 / mo | every order | Emails at 150 | Professional, not Standard |
| A hands-off seller | ~2,000 / mo | nothing | Orders at 3,000 | Standard is genuinely enough |
| A growing brand | ~5,000 / mo | most orders | Both, at 6,000 | Professional, upgrading soon |
| Two-account operator | any | any | Users at 1 on Standard | Professional for the second user |
Notice that the first row inverts the usual advice. A brand-new seller doing 300 orders a month is nowhere near the 3,000-order limit and would be told by every comparison article to take the cheapest plan. If that seller requests reviews on every order, they hit the 150-email wall at day fifteen. Small does not mean Standard, because the meter that binds them is not the one that scales with size.
The same logic runs the other way on Helium 10. A seller at $90K in yearly sales sits inside the free band and should stay there until the profit reporting genuinely stops being sufficient, not when a revenue label says they have graduated. The label is the vendor's guess about you and your own workflow is the fact.
ScopeWhat is not priced here, and why
This page is deliberately not a ranking of Amazon seller software. It compares two tools on one specific axis, how they meter you, because that axis is missing from almost every comparison in the category including our own earlier ones. For the broader picture, our best Amazon FBA tools roundup and the Helium 10 versus Jungle Scout comparison cover features, accuracy and support.
MethodHow this was checked, and when it goes stale
Every figure above was read directly from each vendor's own published pricing page on 25 August 2026 and excludes tax. Sellerboard's figures were read with the annual billing view active, which is why the per-month column is the annual rate divided by twelve: $179 over twelve months is $14.92, shown as $15; $759 over twelve is $63.25, shown as $63. Helium 10's monthly and annual figures are both published side by side and both are reproduced above.
Nothing here is estimated, modelled, or carried forward from an earlier version of this article. Where a number was not published, the row says so rather than showing a guess.