Helium 10 pricing 2026: every plan explained (and the costs they don't advertise)

Helium 10 made significant pricing changes in early 2026 — eliminating the Starter plan, raising Platinum from $99 to $129/month, and bundling Adtomic PPC management into both paid tiers while quietly adding a 2% fee on ad spend. This page breaks down exactly what each plan costs, what changed, what's hidden, and how to pay less with a verified discount code.

Helium 10 pricing — full plan breakdown (2026)

With the active discount code 26MAR30OFF6M3 (30% off for 6 months on monthly billing):

What changed in 2026 — and why it matters

Helium 10's 2026 pricing restructure was the most significant change to their plans in years. Four things changed:

1. Starter plan retired for new users

The $39/month Starter plan — the entry point for budget-conscious sellers — was eliminated for new subscribers in early 2026. New users now go from the free plan directly to Platinum at $129/month. Existing Starter subscribers were grandfathered at their rate, but anyone signing up fresh cannot access it. This more than tripled the minimum paid cost for new users.

2. Platinum price increased from $99 to $129/month

Monthly Platinum billing rose 30% — from $99 to $129/month. Annual Platinum held at $99/month ($1,188/year), meaning the gap between monthly and annual billing widened significantly. If you're paying monthly at $129, switching to annual immediately saves $360/year.

3. Adtomic now included with Platinum (previously Diamond-only)

This is the one genuine improvement. Adtomic — Helium 10's AI-powered PPC management tool — was previously a Diamond-only feature. It's now included with Platinum. This is a real value add for Platinum subscribers who run PPC campaigns and were previously excluded from AI bid optimization.

4. 2% Adtomic management fee added

The catch: Adtomic now charges a 2% management fee on all PPC spend processed through the tool. For a seller spending $2,000/month on ads, that's $40/month on top of the subscription — $480/year in fees that don't appear in the plan pricing. For heavy PPC spenders, this materially changes the cost calculus. A seller spending $5,000/month on ads pays an extra $1,200/year in Adtomic fees alone.

Free plan — what it actually includes

The free plan is permanent — not a trial. No credit card required. It gives you:

The free plan is enough to validate 3-5 product niches per month. It is not enough for ongoing operations once you have a live listing — keyword tracking, alerts, and follow-up emails all require a paid plan. See our full Helium 10 free plan breakdown for the complete picture.

Platinum — who it's right for

At $99/month annual (or $90.30/month for 6 months with the discount code), Platinum is the plan most active Amazon sellers should be on. It includes:

• Cerebro: 250 reverse ASIN lookups per month — enough for 8 full competitor analyses per day
• Keyword Tracker: up to 2,500 keywords tracked daily for rank changes
• Black Box: unlimited product database searches with all filters
• Scribbles + Listing Builder: full listing optimization workflow
• Alerts: hijacker detection, listing change monitoring, review manipulation alerts
• Follow-Up: automated review request email sequences
• Profits dashboard: real-time P&L accounting for all FBA fees, PPC, and returns
• Adtomic: AI PPC management (2% fee on ad spend applies)
• Freedom Ticket: included 8-week Amazon FBA course
• 1 seller account, 1 user seat

Platinum is right for you if: you're an active seller doing $5K–$200K/month, running one account, and need comprehensive keyword research, listing optimization, and monitoring tools. The 250 monthly Cerebro searches is generous — most sellers don't hit this limit.

Platinum is not right for you if: you manage multiple seller accounts or need team access. That's Diamond territory.

Diamond — who it's right for

Diamond at $279/month annual (or $251.30/month for 6 months with the code) adds:

• 5 user seats — teams, agencies, business partners
• Up to 5 seller accounts — manage multiple brands or client accounts from one dashboard
• Unlimited Cerebro searches — no monthly cap
• Higher Keyword Tracker limits — up to 5,000 keywords
• Priority support — dedicated account management

Diamond is right for you if: you run an Amazon agency, manage multiple brands, or have a team that all needs access. The per-user cost at Diamond ($279 ÷ 5 users = $55.80/user/month) is genuinely good value for agencies billing clients.

Diamond is not right for you if: you're a solo seller on one account. You'd be paying $180/month extra for features you can't use.

Annual vs. monthly billing — the real math

The optimal play: use the discount code for the first 6 months ($90.30/month), then switch to annual billing at month 7 ($99/month). Total 12-month cost: roughly $1,136 — cheaper than either option alone.

Is Helium 10 worth the price?

This depends entirely on your revenue stage. The framework we use:

• Pre-revenue / validation: use the free plan. It's genuinely useful for product research. Don't pay until you're committed to launching.
• $0–$5K/month: Platinum on the discount code makes sense. Even finding one underserved keyword that drives 10 extra sales/month at a $25 product covers the subscription.
• $5K–$50K/month: Platinum annual is clearly worth it. The Profits dashboard, Alerts, and Cerebro alone return significantly more than the cost in recovered revenue and avoided losses.
• $50K+/month: Diamond starts making sense if you need team access or multi-account management. Factor in the Adtomic 2% fee against your ad spend before committing.

For a deeper look at the tools themselves, see our full Helium 10 review and our Platinum vs. Diamond comparison. If you're deciding between Helium 10 and a cheaper alternative, see Helium 10 vs. Jungle Scout or Helium 10 vs. ZonBase.