75 Amazon FBA Statistics for Sellers in 2026

$638 billion#1 Amazon's total net sales in 2024, including online retail, third-party services, advertising, and AWS.

62%#2 of paid units sold on Amazon in 2024 came from third-party sellers (the rest from Amazon itself as first-party retail).

$156.1 billion#3 in third-party seller services revenue for Amazon in 2024 (commissions, FBA fees, advertising paid by sellers).

2 million+#4 active third-party sellers on Amazon worldwide as of 2024.

9.7 million#5 total registered Amazon seller accounts globally (active and inactive).

$56.2 billion#6 in Amazon advertising services revenue in 2024, primarily Sponsored Products driven by third-party sellers.

~58%#7 US ecommerce market share held by Amazon in 2024, by GMV.

14#8 Amazon-owned global marketplaces accepting third-party sellers (US, UK, DE, FR, IT, ES, NL, SE, PL, JP, IN, AU, CA, MX, plus regional variants).

$700 billion+#9 estimated GMV of third-party sales on Amazon worldwide in 2024.

170 million+#10 Amazon Prime members globally as of 2024.

86%#11 of Amazon sellers report being profitable.

39%#12 of new Amazon sellers earn less than $1,000 per month in their first year.

22%#13 of Amazon sellers earn $5,000 or more per month in profit.

64%#14 of new Amazon sellers spend less than $5,000 to launch their business.

63%#15 of Amazon sellers said it took less than three months to start making a profit.

82%#16 of Amazon sellers use Fulfillment by Amazon (FBA) for at least part of their inventory.

59%#17 of Amazon sellers use private label as their primary business model.

26%#18 of Amazon sellers use wholesale as their primary business model.

19%#19 of Amazon sellers use online arbitrage; 17% use retail arbitrage.

>50%#20 of Amazon's top 10,000 sellers were China-based by 2024, the first year Chinese sellers became the global majority on the marketplace per Marketplace Pulse research. US sellers fell to roughly 46% over the same period.

68%#21 of Amazon sellers spend less than 20 hours per week on their Amazon business.

62%#22 of new Amazon sellers turned a profit in their first year of selling.

57%#23 of US small and medium businesses selling on Amazon are women-, Black-, Latino-, AAPI-, veteran-, or LGBTQ-owned, per Amazon's reported figures.

15%#24 standard Amazon referral fee on most third-party seller categories.

8%#25 reduced referral fee on some apparel items priced under $20 (introduced 2023).

$0.30#26 per-unit minimum referral fee on most categories.

$3.06#27 minimum FBA fulfillment fee per unit for small standard-size items in 2024.

$0.27#28 per cubic foot per month standard-size FBA storage fee, January through September 2024.

$2.40#29 per cubic foot per month standard-size FBA storage fee, October through December (Q4 holiday rate).

5%#30 Amazon inbound placement fee surcharge introduced in March 2024 for sellers who do not split shipments to multiple fulfillment centers.

$0.66#31 low-inventory-level fee per unit introduced April 2024 for FBA SKUs with less than 28 days of inventory cover.

5%#32 annual increase in average FBA fulfillment fees from 2020 to 2024 by Marketplace Pulse's tracking.

~50%#33 of total Amazon GMV the average FBA seller now pays back to Amazon in combined fees (referral + FBA + advertising), per Marketplace Pulse analysis.

2025#34 the year Amazon introduced the Amazon Warehousing & Distribution (AWD) service charging $0.48 per cubic foot per month for upstream long-term storage.

38%#35 of Amazon sellers operate in the Home & Kitchen category, the most popular vertical.

26%#36 of Amazon sellers operate in Beauty & Personal Care.

23%#37 of Amazon sellers operate in Toys & Games.

22%#38 of Amazon sellers operate in Health & Household.

8%#39 referral fee on consumer electronics, the lowest standard rate on Amazon.

20%#40 referral fee on jewelry items priced over $250, the highest standard rate.

>60%#41 share of Amazon's record-breaking 2024 Black Friday Week and Cyber Monday event came from independent sellers (mostly small and medium-sized businesses), per Amazon's December 2024 press release. The 12-day event was Amazon's biggest Thanksgiving holiday shopping event ever.

$112B#42 projected US holiday-season sales for Amazon in the 2024 November to December window per EMARKETER, more than 5x Walmart ecommerce ($21.6B) and ~9x Apple online ($12B) for the same period.

29%#43 share of total US online apparel sales held by Amazon in 2024 by some estimates.

25%+#44 profit margin reported by 53% of profitable Amazon sellers.

10-20%#45 profit margin range reported by 30% of profitable Amazon sellers.

$10,000+#46 in monthly Amazon revenue achieved by 30% of sellers.

$1 million+#47 in lifetime Amazon sales achieved by 22% of sellers in the Jungle Scout survey.

63%#48 of Amazon sellers expect their profits to increase in 2024 versus the prior year.

~6%#49 Amazon's first-party retail operating margin, with third-party services materially higher according to analyst estimates.

12.4%#50 rate of FBA sellers using sponsored ads who reported their advertising spend exceeded 15% of revenue in 2024.

73%#51 of Amazon sellers use at least one third-party tool or software platform to manage their business.

54#52 Amazon seller SaaS products audited in BagEngine's 2026 pricing study, with a median Pro tier of $147 per month.

$499#53 median monthly price of Amazon PPC automation tools, the most expensive seller-tool category in 2026.

76%#54 of audited Amazon seller SaaS tools offer a free trial or free tier in 2026.

59%#55 of Amazon sellers use Sponsored Products advertising.

28%#56 of Amazon sellers use product research software (Helium 10, Jungle Scout, AMZScout, Viral Launch, etc.).

22%#57 of Amazon sellers use repricing software to manage Buy Box competitiveness.

14.5%#58 average return rate for online apparel purchases in the US, with Amazon at the higher end of the range.

$890 billion#59 total value of US retail returns in 2024, with online return rates averaging 16.9%.

$2.00#60 Amazon's flat per-return processing fee on FBA returns in higher-return categories introduced in June 2024.

30 days#61 standard Amazon return window for most product categories.

10-15%#62 typical FBA return rate range for private-label sellers per Marketplace Pulse benchmarks.

$16 billion+#63 capital raised by Amazon FBA aggregators globally between 2020 and 2022 at the peak of the rollup wave.

90+#64 Amazon FBA aggregators tracked at the peak in 2022.

2022-2024#65 period during which the FBA aggregator boom unwound: Thrasio filed Chapter 11 in February 2024, multiple aggregators announced layoffs and writedowns.

$3.4 billion#66 reportedly raised by Thrasio alone before its February 2024 bankruptcy filing.

3-4x EBITDA#67 typical FBA business acquisition multiple in 2024, down from 5-7x at the 2021 peak per Empire Flippers and Quiet Light marketplace data.

200 million+#68 products available on Amazon.com per current public listing counts.

$130 billion+#69 AWS revenue in 2024, illustrating the cloud-services scale that funds Amazon's retail logistics investment.

175+#70 Amazon fulfillment centers in the US as of 2024.

83%#71 of US online shoppers say they have purchased something from Amazon in the past 12 months.

61%#72 of US Amazon shoppers say they start product searches on Amazon before any other site.

$22.8 billion#73 Amazon's North American shipping costs in Q4 2024 alone.

~10 days#74 typical Amazon FBA inbound receiving time for shipments in 2024 per seller-reported logistics data.

2026#75 the year FBA fee complexity reached an all-time high, with sellers now navigating referral, fulfillment, storage, AWD, low-inventory, inbound placement, returns processing, aged inventory, and removal fees as separate line items.